Bob Penfield – Owner/Managing Director
Bob Penfield is the Managing Director of the Northeast Generals and one of the three Co-Owners. Bob oversees the Northeast Generals LLC and its financial details.
Rich O’Dowd – Owner/Director of Operations
Richard O’Dowd has many years of leadership experience in Hockey Administration and is a seasoned IT Professional at a Fortune 200 Company. Rich has been Vice President and Level Director of the Yankee Conference and Presidents Hockey Leagues. Rich has extensive experience in hockey league logistics such as league marketing, website administration, scheduling, fundraising and player recruitment, placement, and retention.
Rich’s years in youth hockey management include:
- League Founder and Director – The Hockey Desk Summer High School League (founded 2011)
- Vice President / Director – Yankee Conference
- Co-League Director – Presidents Hockey League
- Level Director, Conference Rep, ACE Director, Fund Raising Director – Hanover Youth Hockey
Rich also serves as the Business Process Architect/Practitioner – TJX Companies. Other credentials include:
- Lean 6 Sigma and ITIL Certified
- Assistant Coach – Boston Jr Terriers
- Head Coach – Various Hanover Youth Hockey teams
- Sports Management Software and Website Expert
Bryan Erikson – Head Coach/GM
Bryan Erikson is the Head Coach and General Manager of the Northeast Generals and has over 20 years of coaching experience.
Coach Erikson is entering his 2nd full season as Head Coach of the Generals after spending 2 years as the Associate Head Coach. Erikson was the first Head Coach for the NA3HL Northeast Generals before moving up to the NAHL team. He has been named East Division NAHL GM of the Year (2017-2018) and also GM of the Year for the entire NA3HL in 2019-2020.
Coach Erikson’s experiences include:
- Head Coach – Wareham High School Varsity Hockey
- Head Coach – Hockey Night in Boston
- Head Coach – Bay State Games
- Head Coach – Boston Junior Terriers U18 Tier 1, Bantam & Squirt levels
- President – Coastal Stars Youth Hockey
- President – Yankee Conference Hockey League, which oversees 100 teams in Massachusetts
- President – Mass Elite Hockey, 18 team Spring/Summer Hockey league for the Elite Hockey Player (Pee Wee – U18)
Bryan has also been a math teacher for over 10 years at public schools and the Dept. of youth services.
Eric Progen – Associate Head Coach/Midget Director
Eric is entering his 2nd full season with the Generals, after arriving from the Valley Forge Minutemen of the NAPHL and the AYHL located in Oaks, PA. After a successful launch of the Generals Midget program Eric has added an additional role, Associate Head Coach of the NAHL team. He will maintain his role as Director and Head Coach of the Midget Program.
Previously, he had been a Coach of both the U16 and U18 Minutemen. The Minutemen were AYHL finalists in 2017-2018 and have enjoyed success in the NAPHL. Eric also spent 6 years with the Lehigh Valley program (both the Phantoms and Flames) as well as being a private skills instructor since 2013 focusing on skating.
Progen has seen numerous players tendered to the NAHL, including current NAHL General, Liam McCanney, and current U18 Generals John Musella and Adam Smith. In addition, Progen has seen several players drafted by USHL or NAHL teams with many more going directly to NCAA Hockey.
Steve Mastalerz – Goalie Coach
Steve, a long-time student of Mike Buckley, played youth hockey for Top Gun before heading off to Kimball Union Academy where he was one of prep school hockey’s best goaltenders. Following KUA, Steve received a scholarship at UMass-Amherst where he made an immediate impact as a freshman leader.
In four years at UMass, Mastalerz appeared in 77 games and logged a 3.12 GAA and a .894 SV%. The North Andover, Mass., native posted 20 wins and four shutouts, which ranks fourth in program history, while his career saves total (1,953) is fifth all-time in the UMass record book. Mastalerz, a five-time Hockey East Defensive Player of the Week, set UMass’ Division I single-game saves record, sixth-most in NCAA history, with 75 stops in the Minutemen’s five-overtime victory at Notre Dame on March 6, 2015, in the Hockey East Tournament. Following UMass, Steve joined the LA Kings organization and joined the Manchester Monarchs of the AHL, being part of their Calder Cup run and capturing the team’s first Calder Cup.
This is Steve’s 4th season with the Northeast Generals.
Cody Gonyeau – Asst. GM/Head Scout
Cody has been with the Northeast Generals for over 4 years. Originally from Sault Ste. Marie MI, Gonyeau played hockey in SMHA & Sault Blue Devil Hockey (09′). He earned a Bachelor of Science in Secondary Education from Central Michigan University. This season, Gonyeau will be Head Coach for the Cleveland Barons U15 team. He has coached U14 & U16 for the Cleveland Barons through 2 seasons and also works as the program’s Director of Advancement where he focuses on player skill development, mentorship, career advancement, and junior-to-pro hockey education. Continuing for the upcoming year, Coach Gonyeau will be the Academy Director for the Cleveland Athletic Academy, a development system organized by the Cleveland Barons to enrich the training process both on and off the ice. Prior to the Barons, he coached the Cleveland Wildcats U15 team and spent 3 season coaching with Saint Ignatius High School. Gonyeau is a partner with Prime Hockey, an international hockey company organized throughout Russia, Europe, & North America that is designed to identify players & offer guidance to hockey advancement.
Matt Atherton – Director of Sales/Marketing
Matt is the Director of Sales and Marketing for the Northeast Generals. He grew up playing hockey in Michigan from the age of 4 through Juniors. He has a degree from Western Michigan University in Sales and Business Marketing. He is responsible for the organization and progress of ticket sales, partnership agreements, game-day operations, community involvement, and more.
His love of the game is something he wants to share with the community. That is why Matt is committed to building Attleboro, MA into a hockey town.
Alice Boushell – Director of Media/Billet Coordinator
Alice is the Director of Media for the Northeast Generals. Alice joins the Generals after coming on as a marketing intern for the 2019-2020 season. She is currently pursuing a Business Management and Marketing degree from the University of Massachusetts-Boston. Alice focuses on enhancing the Northeast Generals brand by promoting events, our teams, and most importantly our players across media platforms.
Jason “Fishie” O’Dowd – Equipment Director
Jason O’Dowd enters his 2nd season as the Equipment Director for the Northeast Generals. “Fishie” as he is called does a great job ordering, organizing, and maintaining all equipment inventory. The Generals would be lost without his guidance.
Jake Reardon – Athletic Trainer/Equipment Manager
Jake Reardon enters his first season with the Northeast Generals as the athletic trainer and equipment manager. Jake earned his Bachelor of Science degree in Athletic Training from the University of New Hampshire. During his time at UNH as a student athletic trainer, he worked with various programs including the men’s ice hockey program. In addition, Jake played hockey at the ACHA level at UNH.
Jake also earned his Master of Science in Kinesiology, with a concentration in exercise physiology from Western Kentucky University. While at WKU, he was responsible for the medical care of the men and women’s golf programs, women’s tennis, and the cheer and dance programs. Jake will continue to operate in this capacity by providing day-to-day medical coverage for the Northeast Generals, as well as being responsible for any equipment needs.
Steve Ouellette – Director of Scouting
Steve joins the Generals after an extensive career in hockey. Steve will bring his wealth of experience both in scouting and coaching to the organization.
Coaching Staff/Scouting Staff 95 Giants, implementing USA Hockey ADM principles during all practice sessions
Former Head Coach Mt. Hope High School Boys Varsity Hockey Program
Former General Manager/Assistant Coach, Cranston Reds Hockey Program; Junior B/MJHL
Former Assistant Coach/Player Personnel/Media Relations South Shore Kings, Foxboro, MA
Associate Head Coach, Milton Academy Boy’s Ice Hockey
Former Head Coach, La Salle Academy Girl’s Ice Hockey Program
Former Head Coach, Salve Regina University Women’s Division III Ice Hockey Program (Four Seasons)
Former Head Coach, South Coast Sharks Women’s Midget/U-19 Select Program, Massachusetts Hockey 2001 State Silver Medalists
Former Head Coach Charles River Girl’s Hockey (CRGH) Program, Midget/U-19 Team Women’s Ice Hockey Former Head Coach
Bishop Connolly High School Boys Hockey Program Former Head Coach
CERTIFIED USA HOCKEY LEVEL 5 (MASTER) COACH
USA Hockey Association Coach and Education Coordinator, (ACE Program) Massachusetts Hockey, Co-Director Player Development; Team Massachusetts Midget/U-19
Selection Committee/Evaluator USA Hockey Development Camps Massachusetts District Camp, Player Development Training Camp (2007,2008 On-Ice Staff)
Massachusetts/USA Hockey, Girl’s Satellite Training/Olympic Development Program; (On-Ice Staff)
Walpole Jr. Stars (Player Development Program Staff)
Retired Information Technology Specialist/Senior Systems Analyst Naval Undersea Warfare Center Newport, RI (NUWCDIVNPT/DoD NAVY ~ 1988-2005)
Cory Hunt – Director of Player Personnel
Cory Hunt is in his 5th season with the Northeast Generals. He will continue as the Northeast Generals Director of Player Personnel. Cory has a long resume that includes many scouting positions at very high levels. In his 5 years with the Generals Cory has been instrumental in targeting and signing many of the Generals top players including Justin Jallen, Kohei Sato, Louis Boudon and many others. We look forward to Cory’s continued impact on the organization!
Mike Sadjadi – Director of Midwest Scouting
Michael Sadjadi grew up playing high school hockey at prestigious Shattuck St. Mary’s (Faribault, MN). After Shattuck, he went on to play for the Chatham Maroons Western Ontario Hockey League (Chatham, ON – WOHL), where he and his goalie partner combined for the league’s lowest Goals Against Average (GAA) and won the league championship. The next season he played for the Portage Terriers of the Manitoba Junior A Hockey League (Portage, Manitoba – MJHL). After junior hockey, Mike moved on to the professional level to play for the Fayetteville Fire-Antz of the Southern Professional Hockey League (Fayetteville, NC – SPHL); however, sidelined with a career-ending hand injury Mike became a student at the University of Akron (Ohio) and pursued a degree in Labor Economics.
During his freshman year, Michael began coaching the University of Akron club hockey team and was named the head coach in his junior year. During Mike’s senior year, he was asked to represent the Tri-State Colligiate Hockey League (TSCHL) as co-head coach of the all-star team for the American Colligiate Hockey Association (ACHA) showcase weekend. Since college, Mike moved back to Minnesota where he pursued a career in finance starting as a bank teller at TCF Bank and eventually working his way to management. Mike then transitioned from banking to finance and holds a Series 7 and Series 66 FINRA securities licenses.
Currently, Mike is an assistant coach with the Metro Northwest Green Giants, a fall all-start team consisting of elite Minnesota high-school players
Matt Guffey – Director of Pacific Scouting
Matt currently as a coach for the San Jose Jr. Sharks 18AAA and 16AAA teams. He is entering his 5th season with the Jr. Sharks and is looking forward to contributing to the Generals organization moving forward. Prior to coaching, Matt played for Worcester State University at the NCAA Division III level.
When Matt isn’t coaching hee Jr. Sharks, he works as a power skating and shooting instructor. He is also active in both player and coaching development, having coached at USA Hockey’s Western Regional Camp in Colorado Springs for the past four years.
Sean Tallaire – Director of Michigan Scouting
Sean joins the Generals after an extensive playing and coaching career. After playing 4-years at Lake Superior State and being drafted by the Vancouver Canucks, Sean played professional hockey in Germany and in the IHL. His most recent coaching position was with the Soo Indians. He also spent 4-years with Neutral Zone scouting in the Michigan area.
9 years in German Elite League
9 years coaching minor hockey, 2 years with Soo Indians Midget AAA
4 years scouting with Neutral Zone
Married to a Jennifer for 22 years
2 sons Carter 20 years old and Chase 16
Marketing degree in 1996 at LSSU
Finance degree in 2012 at LSSU
Chris Jones – Director of RI/MA Scouting
Brett Tryder – Director of Northeast Scouting
A native of Melrose, Massachusetts, Brett Tryder takes the position of Director of Northeast Scouting for the Northeast Generals. Tryder’s coaching experience includes a ten-year stint at Plymouth State University where he spent seven years as the universities Head Coach as well as eight years in junior hockey with the New England Wolves, Connecticut Nighthawks, and his current position as Head Coach/ General Manager of the Seacoast Spartans EHL program.
Tryder had a successful playing career at Melrose High School where he had 100 points in his three years as a Red Raider. In 1989 he broke the all-time, single-season, scoring record at Hockey Night in Boston, which was previously held by Bobby Carpenter and Mike Kelfer. Tryder played his college hockey at both Salem State University and Fitchburg State University.
Tryder added, “I am very excited to be joining the Northeast Generals scouting team. They are a first-class organization with first-class facilities. I believe that this will be a great fit.”
Steve Devin – Director of Cananda Scouting
Rink Address: 1395 Commerce Way, Attleboro, MA 02903Player Related/On-Ice Related Questions Please Contact:
Partnership and All Other Team Related Questions Please Contact:
Phone: (408) 507 9752