Bob Penfield – Owner/Managing Director
Bob Penfield is the Managing Director of the Northeast Generals and one of the three Co-Owners. Bob oversees the Northeast Generals LLC and its financial details.
Rich O’Dowd – Owner/Director of Operations
Richard O’Dowd has many years of leadership experience in Hockey Administration and is a seasoned IT Professional at a Fortune 200 Company. Rich has been Vice President and Level Director of the Yankee Conference and Presidents Hockey Leagues. Rich has extensive experience in hockey league logistics such as league marketing, website administration, scheduling, fundraising and player recruitment, placement, and retention.Rich’s years in youth hockey management include:
- League Founder and Director – The Hockey Desk Summer High School League (founded 2011)
- Vice President / Director – Yankee Conference
- Co-League Director – Presidents Hockey League
- Level Director, Conference Rep, ACE Director, Fund Raising Director – Hanover Youth Hockey
Rich also serves as the Business Process Architect/Practitioner – TJX Companies. Other credentials include:
- Lean 6 Sigma and ITIL Certified
- Assistant Coach – Boston Jr Terriers
- Head Coach – Various Hanover Youth Hockey teams
- Sports Management Software and Website Expert
Bryan Erikson – Head Coach/President Of Hockey Operations
Bryan Erikson is the Head Coach and President of Hockey Operations of the Northeast Generals and has over 20 years of coaching experience.
Coach Erikson is entering his 2nd full season as Head Coach of the Generals after spending 2 years as the Associate Head Coach. Erikson was the first Head Coach for the NA3HL Northeast Generals before moving up to the NAHL team. He has been named East Division NAHL GM of the Year (2017-2018) and also GM of the Year for the entire NA3HL in 2019-2020.
Coach Erikson’s experiences include:
- Head Coach – Wareham High School Varsity Hockey
- Head Coach – Hockey Night in Boston
- Head Coach – Bay State Games
- Head Coach – Boston Junior Terriers U18 Tier 1, Bantam & Squirt levels
- President – Coastal Stars Youth Hockey
- President – Yankee Conference Hockey League, which oversees 100 teams in Massachusetts
- President – Mass Elite Hockey, 18 team Spring/Summer Hockey league for the Elite Hockey Player (Pee Wee – U18)
Bryan has also been a math teacher for over 10 years at public schools and the Dept. of youth services.
Matt Dibble – General Manager
Matt joins the Generals after many years in the NAHL in various roles. Matt is also the General Manager and Owner of Roc City Elite. Roc City is the premier summer and showcase program in the Country. Hundreds of players have passed through Roc City on their way to both NCAA Hockey and Pro Hockey.
As the General Manager, Matt will be responsible for building a strong Camp presence, the management of the Scouting staff, the Generals affiliate list, the dissemination of tenders, and running the Generals draft board. He will work with with Bryan Erikson on building the roster from the ground up and continuously accessing the Generals performance and looking for ways to improve the roster.
Eric Progen – Associate Head Coach/Midget Director
Eric is entering his 2nd full season with the Generals, after arriving from the Valley Forge Minutemen of the NAPHL and the AYHL located in Oaks, PA. After a successful launch of the Generals Midget program Eric has added an additional role, Associate Head Coach of the NAHL team. He will maintain his role as Director and Head Coach of the Midget Program.
Previously, he had been a Coach of both the U16 and U18 Minutemen. The Minutemen were AYHL finalists in 2017-2018 and have enjoyed success in the NAPHL. Eric also spent 6 years with the Lehigh Valley program (both the Phantoms and Flames) as well as being a private skills instructor since 2013 focusing on skating.
Progen has seen numerous players tendered to the NAHL, including current NAHL General, Liam McCanney, and current U18 Generals John Musella and Adam Smith. In addition, Progen has seen several players drafted by USHL or NAHL teams with many more going directly to NCAA Hockey.
Steve Mastalerz – Goalie Coach
Steve, a long-time student of Mike Buckley, played youth hockey for Top Gun before heading off to Kimball Union Academy where he was one of prep school hockey’s best goaltenders. Following KUA, Steve received a scholarship at UMass-Amherst where he made an immediate impact as a freshman leader.
In four years at UMass, Mastalerz appeared in 77 games and logged a 3.12 GAA and a .894 SV%. The North Andover, Mass., native posted 20 wins and four shutouts, which ranks fourth in program history, while his career saves total (1,953) is fifth all-time in the UMass record book. Mastalerz, a five-time Hockey East Defensive Player of the Week, set UMass’ Division I single-game saves record, sixth-most in NCAA history, with 75 stops in the Minutemen’s five-overtime victory at Notre Dame on March 6, 2015, in the Hockey East Tournament. Following UMass, Steve joined the LA Kings organization and joined the Manchester Monarchs of the AHL, being part of their Calder Cup run and capturing the team’s first Calder Cup.
This is Steve’s 4th season with the Northeast Generals.
Cody Gonyeau – Asst. GM/Head Scout
Cody has been with the Northeast Generals for over 4 years. Originally from Sault Ste. Marie MI, Gonyeau played hockey in SMHA & Sault Blue Devil Hockey (09′). He earned a Bachelor of Science in Secondary Education from Central Michigan University. This season, Gonyeau will be Head Coach for the Cleveland Barons U15 team. He has coached U14 & U16 for the Cleveland Barons through 2 seasons and also works as the program’s Director of Advancement where he focuses on player skill development, mentorship, career advancement, and junior-to-pro hockey education. Continuing for the upcoming year, Coach Gonyeau will be the Academy Director for the Cleveland Athletic Academy, a development system organized by the Cleveland Barons to enrich the training process both on and off the ice. Prior to the Barons, he coached the Cleveland Wildcats U15 team and spent 3 season coaching with Saint Ignatius High School. Gonyeau is a partner with Prime Hockey, an international hockey company organized throughout Russia, Europe, & North America that is designed to identify players & offer guidance to hockey advancement.
Matt Atherton – Director of Sales/Marketing
Matt is the Director of Sales and Marketing for the Northeast Generals. He grew up playing hockey in Michigan from the age of 4 through Juniors. He has a degree from Western Michigan University in Sales and Business Marketing. He is responsible for the organization and progress of ticket sales, partnership agreements, game-day operations, community involvement, and more.
His love of the game is something he wants to share with the community. That is why Matt is committed to building Attleboro, MA into a hockey town.
Alice Boushell – Director of Media/Billet Coordinator
Alice is the Director of Media for the Northeast Generals. Alice joins the Generals after coming on as a marketing intern for the 2019-2020 season. She is currently pursuing a Business Management and Marketing degree from the University of Massachusetts-Boston. Alice focuses on enhancing the Northeast Generals brand by promoting events, our teams, and most importantly our players across media platforms.
Jason “Fishie” O’Dowd – Equipment Director
Jason O’Dowd enters his 2nd season as the Equipment Director for the Northeast Generals. “Fishie” as he is called does a great job ordering, organizing, and maintaining all equipment inventory. The Generals would be lost without his guidance.
Jake Reardon – Athletic Trainer/Equipment Manager
Jake Reardon enters his first season with the Northeast Generals as the athletic trainer and equipment manager. Jake earned his Bachelor of Science degree in Athletic Training from the University of New Hampshire. During his time at UNH as a student athletic trainer, he worked with various programs including the men’s ice hockey program. In addition, Jake played hockey at the ACHA level at UNH.
Jake also earned his Master of Science in Kinesiology, with a concentration in exercise physiology from Western Kentucky University. While at WKU, he was responsible for the medical care of the men and women’s golf programs, women’s tennis, and the cheer and dance programs. Jake will continue to operate in this capacity by providing day-to-day medical coverage for the Northeast Generals, as well as being responsible for any equipment needs.
Cory Hunt – Director of Scouting
Cory Hunt is in his 5th season with the Northeast Generals. He will continue as the Northeast Generals Director of Scouting. Cory has a long resume that includes many scouting positions at very high levels. In his 5 years with the Generals Cory has been instrumental in targeting and signing many of the Generals top players including Justin Jallen, Kohei Sato, Louis Boudon and many others. We look forward to Cory’s continued impact on the organization!
Chris Jones – Director of RI/MA Scouting
Greg Przystal – New York Scout
Jay Ekman – Minnesota Scout
Rink Address: 1395 Commerce Way, Attleboro, MA 02903Player Related/On-Ice Related Questions Please Contact:
Partnership and All Other Team Related Questions Please Contact:
Phone: (408) 507 9752